SEO Website Audit Checklist

It is up to your Advanced SEO Expert to identify problems and opportunities for your business on the internet and professionally conduct the assessment.  Effective web marketing consists of many interrelated elements existing from the complex relationships between changing technologies, the way human visitors actually search on the internet, constant search engine changes of algorithms and updates, other website owners and their changes to links and content and publishing new content, web hosting issues that may improve or disrupt traffic, other users of the computing cloud…and on and on.  SEO Audits should be a baseline or starting point for serious companies seeking to create world-class websites.

The ultimate objective of SEO, besides increasing sales, is to develop a self-marketing platform that keeps your marketing costs low and helps the phone ring now and in the years to come thus increasing the overall asset value of your business.  Effective web marketing leads to higher quality leads, sales prospects, and business inquiries.  It allows you to zero in on exactly what you want to promote and sell such as products and services with the highest profit margin versus generic or commodity type items.  By adding specialized web content matching your product characteristics, competitive advantages, and benefits and features, you can attract people to the exact paragraph and web page, get their attention, and move them towards the desired call to action.

There is no exact SEO Audit Checklist that is agreed upon but there are a few pointers and SEO Tips for areas of examination to identify problems and come up with workable solutions.

SEO Website Audit & Benchmarking – 12 Point Website Audit Checklist

• Home Page Search Engine Optimization Statistics
• On Page Mechanical Elements – Header tags, alt tags, image tags, title tags
• Internal Linking Practices- Style and quality and search engine friendliness
• Web Content Analysis – Call to action and Level of Detail or Sophistication
• Technical Analysis  -  Such as Coding Issues for Search Engine Friendliness
• Website URL Structure
• Identification of Problems with Search Engine Indexing – Web Design Issues
• SEO Website Audit Checklist for Website Statistics or Google Analytics
• Robots.txt file status
• Site Map type and it’s overall effectiveness, and submission status to search engines
• Current Alexa Rating and Alexa Trend
• Google Site Verification status & Google Webmaster Tools Status
• Google Page Rank Status – Google Places or Google Maps Status
• Domain status, Web Hosting account status, C-Panel and Blog Marketing Status
• Dedicated IP versus Shared Hosting – other websites hosted on the same IP address with shared hosting could cause a SPAM problem.  Get a dedicated IP
• Test of Website Loading Speed or Website Rendering Speed for displaying the home page when somebody first clicks on your site.  Slow load time = poor search engine rankings issues
• Incoming Link Popularity Reading to date on home page, deep linking status
• Website navigation and navigation menu problems
• Web Analytics, Hosting, Domain Control Information
• Web Site Statistics Implementation, Server Log Analytics – Webalizer or Awstats
• Blog Status and Blog Visibility
• Backlink profile and Status for Diversified Link Profile
• DMOZ directory or Google Directory Status
• Website Canonicalization Issues as explained by Matt Cutts
• Competitive status versus your online marketing competition
• Search for Duplicate Title Tags that may affect duplicate content metrics

In addition our Colorado SEO Experts will review:

- Competing Websites URLs if available
- Current top keyword rankings, Keyword Analysis, Keyword Effectiveness
- Website Navigation System, menu system, and logical layout structure
- Overall website visibility in the search engines eg. incoming links and diversified link profile status incoming link popularity- Internet Security of your website passwords, access, and publishing system
- Website Competitor Analysis Review
- Website and Server Error Codes History- Website Speed Test or web site speed check and loading audit- Bounce Rate from Google Analytics-HTML errors and W3C Validation Compliant Value in your html code.

A comprehensive SEO Website Audit Checklist analysis should keep your website promotion project moving down the right path.  Our Colorado SEO company has conducted hundreds of website analysis projects.  By reverse engineering the competition one begins to see what leads to a top ranking website and keyword domination in the search engines.  Visit the Denver Web Marketing Funnel to learn how to market your Colorado Business online.

Colorado Search Engine Optimization Consultant Kevin Yeaman
Call Us:  303.501.4944